IdeaLog

How to talk about the environment, regulation and spending

Posted on July 7, 2024

As we recently explained here, there are three key rules of persuasion: (1) Always begin in agreement; (2) Use values to frame the debate; and (3) Show listeners how they benefit. Here’s how to apply...

Read More

How to talk about civil rights, climate change and criminal justice

Posted on June 24, 2024

As we recently explained here, there are three key rules of persuasion: (1) Always begin in agreement; (2) Use values to frame the debate; and (3) Show listeners how they benefit. Here’s how to...

Read More

Side with average Americans on economic policy

Posted on June 12, 2024

Persuadable Americans care more about economic issues than anything else. They want to know who is going to help them with wages, benefits, bills, debt, health insurance, college loans, and the like. To them,...

Read More

PLI Bulletin

Absenteeism, Transparency, Persuasion and More

Posted on July 8, 2024

Wage Transparency in Job Postings Act: Withholding pay information in employment ads leads to inequality in pay, usually with white males earning more than females and people of color. The Wage Transparency in Job Postings Act requires...

Read More

Conservation, Discrimination, Abortion and More

Posted on June 26, 2024

No Discrimination by Government Contractors Act: States, municipalities and counties have routinely included language in government contracts that prevent limited types of discrimination. The No Discrimination by Government Contractors Act expands protections to require contractors to adopt non-discrimination...

Read More

Gun Storage, Workers Rights, Economic Policy and More

Posted on June 12, 2024

Safe Storage of Firearms Act: Unsecured firearms are responsible for thousands of injuries and deaths each year. The Safe Storage of Firearms Act  requires that a gun must be secured with a gun lock...

Read More

In the News

PLI President Gloria Totten in the New York Times

Posted on December 1, 2021

Where the Pro-Choice Movement Went Wrong, New York Times, December 1 …Having lost at the Supreme Court, anti-abortion organizations set out to restrict abortion in cities and states. By the late 1970s, the leading...

Read More

The Lily features the Playbook for Abortion Rights

Posted on October 21, 2021

The Lily, published by The Washington Post, ran a story headlined “Lawmakers are racing to mimic the Texas abortion law in their own states” which includes PLI’s Playbook for Abortion Rights. That section of...

Read More

New York enacts a PLI model

Posted on October 13, 2021

New York Governor Kathy Hochul recently signed legislation (S.343-A/A.3412-A) classifying certain threats to report a person’s immigration status as extortion or coercion under New York law. As acknowledged in the Governor’s statement about the...

Read More