IdeaLog

Don’t accept a both-sides or passive message frame

9/30/2026

The right wing and the media often talk about political and policy problems without identifying who is to blame. They do this in two ways: by using language that implies both sides are responsible,...

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Don’t repeat your opponent’s frame

9/16/2026

A political debate is usually won by the side with the better frame. So, it is frustrating when progressives accept an opponent’s message frame without challenge—but it happens all the time. Far-right and MAGA...

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Show your audience how they benefit

9/2/2026

Progressives favor policies that benefit society. We wish that most Americans were persuaded, as we are, by appeals to the common good. But they aren’t. You’ve got to show that your policies benefit your...

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Use values to persuade

8/20/2026

Message framing is a strategy that directs attention to the part of a political debate where our argument aligns with the audience’s preexisting beliefs. It encourages people to view and understand the issue through...

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Use values and agree with your audience

6/24/2026

Our new edition of Voicing Our Values explains that the key to persuasion is to agree with your audience. Values can frame any debate to keep you in agreement. Consider this brand-new poll from...

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You Can’t Persuade Everyone

6/9/2026

This is the first of a series of IdeaLogs that will amplify messaging advice from our brand-new 2026 Edition of Voicing Our Values. You can download the whole book from our website. The first...

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PLI Bulletin

Electroshock Gloves, Data Centers, Prediction Markets and More

9/30/2026

Electroshock Gloves Prohibition Act: ICE has contracted to buy electroshock gloves which, obviously, they will use to torture and terrorize our neighbors. The Electroshock Gloves Prohibition Act is based on legislation just enacted in...

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Framing, Frustration, Flocking Out and More

9/16/2026

Poll Worker Investment Act: Poll workers are increasingly older and new ones are difficult to recruit. The Poll Worker Investment Act would allow 16- and 17-year-olds to serve as precinct officials under the supervision of adults....

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Gen Z, Data Centers, Destructive AI and More

9/2/2026

Voter Protection Act: The right wing is working hard to prevent Americans from voting. The Voter Protection Act bans specific types of intimidation and suppression, establishes a Voter’s Bill of Rights, and requires the creation of...

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Polymarket, Pregnancy, Persuasion and More

8/20/2026

Vote by Mail Act: We need to push back against absurdly false claims against voting by mail. The Vote by Mail Act expands voting. It requires that all registered voters be mailed a ballot and that...

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To persuade, always begin in agreement

7/7/2026

This is part of a series of IdeaLogs that will amplify messaging advice from our brand-new 2026 Edition of Voicing Our Values. You can download the whole book as a PDF from our website or get it...

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Disclosures, Wages, Curfews and More

7/7/2026

Honesty in Election Campaign Disclosures Act: It is essential for voters to be able to easily distinguish between paid election campaign communications from candidates and those from PACs or independent expenditure efforts. The Honesty in...

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