IdeaLog

Show your audience how they benefit

9/2/2026

Progressives favor policies that benefit society. We wish that most Americans were persuaded, as we are, by appeals to the common good. But they aren’t. You’ve got to show that your policies benefit your...

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Use values to persuade

8/20/2026

Message framing is a strategy that directs attention to the part of a political debate where our argument aligns with the audience’s preexisting beliefs. It encourages people to view and understand the issue through...

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Use values and agree with your audience

6/24/2026

Our new edition of Voicing Our Values explains that the key to persuasion is to agree with your audience. Values can frame any debate to keep you in agreement. Consider this brand-new poll from...

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You Can’t Persuade Everyone

6/9/2026

This is the first of a series of IdeaLogs that will amplify messaging advice from our brand-new 2026 Edition of Voicing Our Values. You can download the whole book from our website. The first...

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The murder rate is way down and nobody knows it

5/13/2026

In 2025, the U.S. murder rate was the lowest in recorded history (nationwide records begin in 1960). It has nothing to do with Trump, with policing or sentencing. In fact, we really have no...

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Stop the generational horoscopes

4/29/2026

Blaming the boomers, or the millennials, or any other age group is no more truthful than a horoscope. Focusing on generations creates false conflicts that divert us from the real ones – the rich...

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PLI Bulletin

Gen Z, Data Centers, Destructive AI and More

9/2/2026

Voter Protection Act: The right wing is working hard to prevent Americans from voting. The Voter Protection Act bans specific types of intimidation and suppression, establishes a Voter’s Bill of Rights, and requires the creation of...

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Polymarket, Pregnancy, Persuasion and More

8/20/2026

Vote by Mail Act: We need to push back against absurdly false claims against voting by mail. The Vote by Mail Act expands voting. It requires that all registered voters be mailed a ballot and that...

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To persuade, always begin in agreement

7/7/2026

This is part of a series of IdeaLogs that will amplify messaging advice from our brand-new 2026 Edition of Voicing Our Values. You can download the whole book as a PDF from our website or get it...

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Disclosures, Wages, Curfews and More

7/7/2026

Honesty in Election Campaign Disclosures Act: It is essential for voters to be able to easily distinguish between paid election campaign communications from candidates and those from PACs or independent expenditure efforts. The Honesty in...

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SNAP, Medicaid, Values and More

6/24/2026

Hyperscale Data Center Moratorium Act: States and communities have not planned and are not ready for the impacts of large data centers. The Hyperscale Data Center Moratorium Act delays permitting for three years in...

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Scandals, Data Centers, AI and More

6/10/2026

Deceptive AI Campaign Disclosure Act: Voters must be able to identify fraudulent video, audio and pictures produced by AI or other tech and used in paid election campaign communications. The Deceptive AI Campaign Disclosure...

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