Crafting Your Message
A well-crafted message ensures that every communication stays focused on your core message, with supporting points and a clear call to action. It helps you stay on message, no matter the audience or setting.
Key Components:
1. Core Message ("What")
The most important takeaway in one sentence.
2. Supporting Points ("Why")
Two to three key reasons that reinforce the core
message.
3. Call to Action ("How")
A clear, actionable step people can take.
Next, we’ll break each section of your message framework down into more detail.
Core Message ("What")
“Unregulated Pregnancy Clinics deceive and endanger pregnant people by collecting their private health information without protection, using misleading medical claims, and operating without medical oversight. It’s time to hold them accountable.”
Why This Works:
Direct and clear
No jargon or policy-heavy phrasing.
Values-driven
Emphasizes fairness, honesty, and accountability.
Creates urgency
Frames UPCs as a threat to people seeking care.
Supporting Points ("Why")
UPCs use deceptive practices to mislead and manipulate women.
- “No one should be tricked when seeking health care. UPCs lie to women about their options.”
- UPCs often pretend to be medical clinics but are not licensed health care providers.
- Staff often give false or misleading information to pressure women into continuing pregnancies.
- They regularly use delays and scare tactics to limit people’s options before they can access comprehensive and evidence-based care.
UPCs collect personal health data without protections and are not covered by HIPAA.
“Everyone deserves privacy. Your private health data is protected if you visit a regulated medical clinic. If you walk into a UPC, it’s not. And they can share your information with anti-abortion activists without your knowledge.”
- Unlike traditional clinics, UPCs aren’t bound by HIPAA, meaning they can collect, store, and share client information without consent. 256
- Many UPCs share private health data with anti-abortion groups with a larger agenda.257
- This puts people at risk, especially in states where abortion is banned.
UPCs are unregulated and operate without accountability.
“If a business misled customers and collected private data under false pretenses, they’d be held accountable. UPCs shouldn’t get a free pass to deceive women.”
- They receive public funding in many states, but there is no oversight for how they use their funds.258
- Most UPCs don’t employ licensed medical professionals 259 – yet they give medical-sounding advice that is often false or misleading.
- If any other business engaged in this level of deception, it’d be shut down.
Call to Action ("How")
“Women deserve comprehensive health care, not manipulation. Lawmakers must step up and regulate these centers to protect individual privacy and stop the spread of misinformation.”
