This message framework can be used in speeches, interviews, legislative hearings, advocacy materials, and social media to ensure a consistent, compelling argument for regulating UPCs. It works because it:
Keeps the focus on a simple, repeatable message.
Connects to values people care about, including privacy, fairness, and accountability.
Provides clear supporting points that reinforce the main message.
Ends with a strong call to action.
Constituents and the Public – Use values and personal stories.
“UPCs are collecting private health information without protections. 260 Your personal information could be shared with anti-abortion groups.”
Media and Journalists – Give clear, compelling soundbites.
“UPCs are a Trojan horse. They pose as clinics to mislead people and steer them away from evidence-based reproductive care, while collecting their private data.”
Policymakers – Frame the issue as one of public accountability.
“If any other business misled customers and collected private data under
false pretenses, they’d be shut down. UPCs shouldn’t get a free pass.”
Coalition partners – Emphasize shared goals.
Regulating UPCs is about protecting reproductive freedom, consumer rights, and data privacy. We must work together to hold them accountable.”
Donors and Funders – Highlight urgency and impact.
Without action, more people will fall victim to UPCs’ deceptive practices. Your support will help expose the role UPCs play in the broader anti- abortion infrastructure and protect health care access.”
