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Messaging Guide

Home / Messaging Guide / Voicing Our Values — 2026 Edition

Voicing Our Values — 2026 Edition

Voicing Our Values -- 2026 Edition

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Table of Contents

26. How to Answer 25 Tough Questions
25. How to Respond to Attacks and Disinformation
22. How to Understand Social Identity and Confirmation Bias
21. How to Understand and Use Values
20. Democracy and the Rule of Law
13. Immigration
8. Government Services
5. Affordability and Economic Policy
3. Frame the Choice with a Clear, Consistent Theme
2. Top Three Rules of Persuasion
Introduction
How and Why to Use This Book
1. The Science of Persuasion
1. You can’t persuade everyone
3. Five Mistakes in Persuasion
4. Avoid common mistakes in persuasion
4. The Politics of Race, Class and Group Identification
5. The Philosophy of Progressive Values
16. Civil rights and liberties
14. Climate Change
11. Crime
15. Environmental protection
7. Government regulation
12. Gun violence
9. Health care
17. LGBTQ+
10. Public schools
6. Taxes
19. Voting
7. Consumer Protection
24. How You Say It Matters as Much as What You Say
9. Environment & Smart Growth
23. How to Argue Against Conservative Economics
10. Government Performance
10. How to Rebut Logical Fallacies
12. Public Safety
18. Reproductive Rights
14. Social Services
17. Wages & Benefits

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