UPC Playbook

Download a copy

 

The Public Leadership Institute developed this playbook to serve as a practical
resource for policymakers, advocates, and community leaders seeking to hold
unregulated pregnancy clinics (UPCs)—also known as crisis pregnancy centers—
accountable. These facilities often present themselves as legitimate providers of
reproductive health care while operating without basic medical standards and
oversight, a lack of financial transparency and accountability, inadequate
protections for private information, and deceptive practices intended to
discourage people from seeking abortion care.

Drawing on expert legal and policy analysis, real-world case studies, and input
from advocates and experts, this playbook equips you with the tools needed to
regulate UPCs. Inside you’ll find:

• Model legislation that can be adapted to state and local needs
• Strategic messaging guidance to support public engagement
• Policy implementation tools grounded in legal and real-world experience

Whether you are advancing oversight for the first time or reinforcing existing
protections,we designed this playbook to support your efforts at every stage—from
drafting legislation to building public support.

The fight for high-quality reproductive and public health requires courage and a
clear understanding of the systems that threaten it. We hope this playbook helps
you act boldly and effectively to protect your community from harm and uphold
dignity, autonomy, and transparency in health care.

Model Bills:

Health and Safety Standards:

• Ultrasound Quality Assurance and Safety Act
• Clinic Accountability and Standards Enforcement Act
• Professional Responsibility in Reproductive Health Act
• Qualified Oversight in Reproductive Care Act
• Reproductive Care Access and Information Act

Transparency and Accountability:

• Public Health Assessment of Pregnancy Services Act
• Financial Transparency Act
• Responsible Use of Public Health Dollars Act
• Public Right to Know (Model FOIA or Public Records Letter)

Privacy Protections:

• Reproductive Health Client Data Privacy Act
• Right to Dignified Care Act
• Religious Freedom in Reproductive Health Act

Deceptive Practices:

• Preventing False Advertising in Reproductive Services Act
• False Advertising in Health Care Act
• Public Health Integrity Act
• Resolution Against Deceptive Practices