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Contact
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UPC Playbook
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Teaching Profession Playbook
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Advocacy Guide
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Advocacy Guide
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PLI Preparing to Win (blank pages deleted)
PLI Preparing to Win (blank pages deleted)
PLI Preparing to Win (blank pages deleted)
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Table of Contents
Why Now?
Why Be Proactive?
1. Have an achievable goal
2. Write down your plan
3. Manage your time and money
4. Research your policies and the politics
5. Poll your policies
6. Use a multi-year six-step program
7. Frame your messages
8. Use a resolution strategy
9. Build and use your coalition
10. Build and use your volunteer base
11. Build relationships with policymakers
12. Build relationships with the media
13. Target and track policymakers
14. Work closely with sponsors
15. Earn media coverage
16. Employ paid media
17. Generate successful calls and letters
18. Have a successful advocacy meeting
19. Have a successful hearing
20. Pursue an amendment strategy
21. After the battle is over
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