TABLE OF CONTENTS
INTRODUCTION
SECTION ONE
SECTION TWO: While Planning the Advocacy Campaign
1. Have an achievable goal
2. Write down your plan
3. Manage your time and money
4. Research your policies and the politics
5. Poll your policies
6. Use a multi-year six-step program
SECTION THREE: Throughout the Advocacy Campaign
7. Frame your messages
8. Use a resolution strategy
9. Build and use your coalition
10. Build and use your volunteer base
11. Build relationships with policymakers
12. Build relationships with the media
13. Target and track policymakers
SECTION FOUR: Once There Is a Formal Policy to Promote
14. Work closely with sponsors
15. Earn media coverage
16. Employ paid media
17. Generate successful calls and letters
18. Have a successful advocacy meeting
19. Have a successful committee hearing
20. Pursue an amendment strategy
21. After the battle is over
- 21. After the battle is over
- 20. Pursue an amendment strategy
- 19. Have a successful hearing
- 18. Have a successful advocacy meeting
- 17. Generate successful calls and letters
- 16. Employ paid media
- 15. Earn media coverage
- 14. Work closely with sponsors
- 13. Target and track policymakers
- 12. Build relationships with the media