Abortion rights is a winning issue

Posted on August 24, 2022

Recent polls confirm that Americans overwhelmingly support abortion rights and oppose the Supreme Court’s reversal of Roe v. Wade. This is a powerful issue for progressives and Democrats in virtually every 2022 campaign. Before...


Ten tips for canvassing door-to-door

Posted on August 10, 2022

Door-to-door canvassing is the lifeblood of politics. Done right, it is the most effective method of political persuasion. But how is it done right? Here are ten tips: (1) Dress like someone voters would...


How to turn climate change into a wedge issue

Posted on July 27, 2022

The short answer is—talk about it, for heaven’s sake. At the federal, state and local levels, climate change can energize progressives, especially young voters, and force conservatives to defend an indefensible position. Climate change...


What is a campaign theme, and have got one?

Posted on July 13, 2022

Whether you’re trying to win an election or pass legislation, your campaign needs a central message that is repeated over and over. It’s your theme. But what makes a great theme and how do...


How to turn abortion into a wedge issue

Posted on June 29, 2022

Pundits and optimists believe the abortion issue will energize Democrats in upcoming elections. Well, it should. But it’s not going to happen without a lot of legwork from progressives at the state and local...


Who’s persuadable in 2022?

Posted on June 15, 2022

When we talk about message framing, we’re aiming at a fairly narrow target because most Americans, both on the right and left, are not persuadable. Who is persuadable and what do they need to...


How to talk about gun policy

Posted on June 1, 2022

In just two weeks, we have seen two massacres where 31 innocent people were killed by gunmen who were both male, 18-years-old, and using AR-15 assault weapons. It’s time to stand up and speak...


How to talk about inflation

Posted on May 18, 2022

Progressives are getting hammered on inflation, according to pundits and polls. Ninety-four percent of Americans are concerned about inflation, and voters currently trust Republicans more than Democrats to tackle the issue. How do you...


How to talk about abortion rights now

Posted on May 4, 2022

Thanks to the Supreme Court, abortion has become one of the top political issues in America. If you’re involved in federal or state elections in any way, be ready. Even local officials will have...


Vacant offices bring major policy problems

Posted on April 20, 2022

Among workers whose jobs can mostly be done at home or another remote location, about 60 percent now prefer they not come back to the office. The coming transition of millions of jobs away...