messaging-guide

• 1. The Science of Persuasion
• 1. You can’t persuade everyone!
• 10. Government Performance
• 10. How to Rebut Logical Fallacies
• 11. How to Answer Twenty Tough Questions
• 12. Public Safety
• 13. Reproductive Rights
• 14. Social Services
• 17. Wages & Benefits
• 2. Evade the trap of confirmation bias
• 3. Five Mistakes in Persuasion
• 3. Use Three Rules of Persuasion
• 4. Avoid three common mistakes in persuasion
• 4. The Politics of Race, Class and Group Identification
• 5. How to talk about economic policy
• 5. The Philosophy of Progressive Values
• 7. Consumer Protection
• 7. Freedom, Opportunity and Security
• 8. How to Improve Nonverbal Presentation
• 9. Environment & Smart Growth
• 9. How to Argue Against Right-Wing Economics
• Civil rights and liberties
• Climate Change
• Crime
• Environmental protection
• Government regulation
• Government spending
• Gun violence
• Health care
• How and Why to Use This Book
• LGBTQ+
• Public schools
• Taxes
• Voting

• Health Care, Chevron Doctrine, Communications Strategy and More
• Lessons of the 2024 election, part one
• What Went Wrong, Solutions, Achievable Goals and More
• No, the solution is not to move toward the center
• Protecting Immigrants, Abortion Rights, The Future and More
• Results of abortion ballot initiatives in 2024
• A short to-do list for progressives
• What is fascism?
• Fascism, Rescue Funds, Voter Protection and More
• How to argue against right-wing economics