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Contact
Join
Progressive Agenda
Messaging Guide
Playbooks
UPC Playbook
Community Schools Playbook
Teaching Profession Playbook
Abortion Rights Playbook
Advocacy Guide
Model Bills
Messaging Guide
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Table of Contents
How and Why to Use This Book
1. The Science of Persuasion
1. You can’t persuade everyone!
2. Evade the trap of confirmation bias
3. Five Mistakes in Persuasion
3. Use Three Rules of Persuasion
4. Avoid three common mistakes in persuasion
4. The Politics of Race, Class and Group Identification
5. How to talk about economic policy
5. The Philosophy of Progressive Values
Civil rights and liberties
Climate Change
Crime
Environmental protection
Government regulation
Government spending
Gun violence
Health care
LGBTQ+
Public schools
Taxes
Voting
7. Consumer Protection
7. Freedom, Opportunity and Security
8. How to Improve Nonverbal Presentation
9. Environment & Smart Growth
9. How to Argue Against Right-Wing Economics
10. Government Performance
10. How to Rebut Logical Fallacies
11. How to Answer Twenty Tough Questions
12. Public Safety
13. Reproductive Rights
14. Social Services
17. Wages & Benefits
Related Materials
A Populist Platform for 2016
Our goal is not to change beliefs, it is to change behavior:
Why is the generic conservative philosophy so popular?
Neo-Cons are wrong about “freedom” and “security”
Three reasons why voters are ignorant of policy facts
A Golden Opportunity to Strengthen the “Progressive” Brand
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