TABLE OF CONTENTS

INTRODUCTION

How (and Why) to Use This Book

SECTION ONE: How to Persuade

1. The Science of Persuasion
2. Three Rules of Persuasion
3. Five Mistakes in Persuasion
4. The Politics of Race, Class and Group Identification
5. The Philosophy of Progressive Values

SECTION TWO: How to Talk About Progressive Policies

6. Civil Rights & Liberties
7. Consumer Protection
8. Education
9. Environment & Smart Growth
10. Government Performance
11. Health
12. Public Safety
13. Reproductive Rights
14. Social Services
15. Taxation
16. Voting & Elections
17. Wages & Benefits

SECTION THREE: How to Present and Refute

18. How to Improve Nonverbal Presentation
19. How to Argue Against Conservative Economics
20. How to Rebut Logical Fallacies
21. How to Answer Twenty Tough Questions