You can read the text below, download a PDF on this page, or if you’d like a copy that’s more convenient to carry around, it’s available on Amazon as an ebook or a paperback.
1. You Can’t Persuade Everyone
2. Top Three Rules of Persuasion
3. Frame the Choice with a Clear, Consistent Theme
4. Avoid Common Mistakes in Persuasion
5. Affordability and Economic Policy
6. Taxes
7. Government Regulation
8. Government Services
9. Health Care
10. Public Schools
11. Crime
12. Gun Violence
13. Immigration
14. Climate Change
15. Environmental Protection
16. Civil Rights and Liberties
17. LGTBQ+
18. Reproductive Rights
19. Voting
20. Democracy and the Rule of Law
21. How to Understand and Use Values
22. How to Understand Social Identity and Confirmation Bias
23. How to Argue Against Conservative Economics
24. How You Say It Matters as Much as What You Say
25. How to Respond to Attacks and Disinformation
26. How to Answer 25 Tough Questions
Throughout Voicing Our Values, we offer suggested language to demonstrate what you should and shouldn’t say. Download this Word doc to adapt the narratives to your own voice.
