It’s fair to say that our side does not have a good grasp on why Trump won, which is essential to know in order to win in the future. Most explanations are, quite naturally,...
The word “fascism” is being used a lot right now, and with good cause. It is important to understand that fascism does not mean “bad” or “right-wing.” Fascism is a specific series of tactics...
To begin with, right-wing economics isn’t “conservative” because it isn’t based on conservative principles. The principles of conservative economics used to include: (1) less government spending; (2) reducing federal debt; (3) lower taxes for...
The following questions are phrased from a hostile point of view using right-wing framing of the issue. Whether the questioner is actually hostile or just curious, your best answer always starts at a point...
You may have the best political ideas in the world (from PLI’s Progressive Agenda!) and employ the best messaging (from PLI’s Voicing Our Values!) but still communicate ineffectively because of a failure in non-verbal communication. In...
The overall purpose of our Voicing Our Values series of books and materials is to show you—a policymaker, activist, advocate, campaigner or candidate—how to persuade others. Our focus on political values is practical—it works. But that...
As we recently explained here, there are three key rules of persuasion: (1) Always begin in agreement; (2) Use values to frame the debate; and (3) Show listeners how they benefit. Here’s how to apply...
As we recently explained here, there are three key rules of persuasion: (1) Always begin in agreement; (2) Use values to frame the debate; and (3) Show listeners how they benefit. Here’s how to apply...
As we recently explained here, there are three key rules of persuasion: (1) Always begin in agreement; (2) Use values to frame the debate; and (3) Show listeners how they benefit. Here’s how to apply...
As we recently explained here, there are three key rules of persuasion: (1) Always begin in agreement; (2) Use values to frame the debate; and (3) Show listeners how they benefit. Here’s how to apply...