Messaging Guide

Climate Change

Begin in agreement, for example: We must protect our own health, safety and quality of life.
Use values, for example: Security, safety, health, protection, responsibility, quality of life.
Show how they benefit, for example: We need to act now to protect ourselves, our children and grandchildren.

At least two-thirds of Americans understand that climate change is a real problem, including an overwhelming percentage of persuadable voters. Those who don’t believe in climate change are part of the right-wing base; they are simply not persuadable.

This is an issue where, strangely, persuadable Americans know very little about the facts. Only about one-in-ten Americans understand that there is a strong scientific consensus on climate change, so a Yale study suggests that one fact is especially persuasive: Virtually all climate scientists agree that humans are causing climate change.

Say… We must protect the health and safety of our children and grandchildren, and they face a deadly problem. As virtually all climate scientists agree, humans are causing climate change, bringing heat waves, wildfires, higher sea levels, and much more dangerous storms. But we know how to implement clean energy solutions, it just requires political will. MAGA Republicans will do nothing about climate change. If you want to protect your children’s health and safety, our side is the only one that will do it.

If the conversation continues, you might add that 19 of the 20 hottest years on record have occurred since 2000.