When we talk about message framing, we’re aiming at a fairly narrow target because most Americans, both on the right and left, are not persuadable. Who is persuadable and what do they need to...
In just two weeks, we have seen two massacres where 31 innocent people were killed by gunmen who were both male, 18-years-old, and using AR-15 assault weapons. It’s time to stand up and speak...
Progressives are getting hammered on inflation, according to pundits and polls. Ninety-four percent of Americans are concerned about inflation, and voters currently trust Republicans more than Democrats to tackle the issue. How do you...
Thanks to the Supreme Court, abortion has become one of the top political issues in America. If you’re involved in federal or state elections in any way, be ready. Even local officials will have...
Among workers whose jobs can mostly be done at home or another remote location, about 60 percent now prefer they not come back to the office. The coming transition of millions of jobs away...
Progressive activists generally know how to talk to each other. That’s what we do every day! But the language and approaches we use with each other don’t work on persuadable Americans. 1) Don’t let...
In a political or referendum campaign, you want to dominate the dominant medium.* In large campaigns that’s often television/video. But in most state and local contests, the dominant medium is direct mail. How can...
Twelve score and six years ago, our founding fathers created a new nation with a new form of government—not rule by kings or dictators, not by the rich or the strong, but of, by...
On February 15, three members of the San Francisco School Board lost a recall election. Numerous pundits say this means that Democrats have gone too far to the left, or alternatively, they have become...
In 2016, candidate Trump famously said, “I could stand in the middle of Fifth Avenue and shoot somebody, and I wouldn’t lose any voters, okay?” Two recent news stories suggest he wouldn’t be prosecuted...